Archive: november 21, 2008

Yes, Bike Hero Was Viral Marketing [Guitar Hero World Tour]

Did you detect that stench of viral marketing wafting from that "Bike Hero" YouTube clip? Your nose doesn't lie; the clip purported to be made by "madflux" and the "Brierwood Vandals" is really the work of production team Droga 5, MTV Multiplayer reports. Activision's chief creative officer Brad Jakeman tells MTV that one of the clip's more impressive technical feats — the flashing LEDs on the handlebars — was born from "some filmic magic."
If you're feeling hornswaggled by the CGI-laden marketing attempt, Jakeman says you shouldn't — this was all according to plan. "It’s not...

View full article at "Kotaku"

Tags: Activision, Bike hero, Brad jakeman, Guitar Hero, Guitar Hero World Tour, Marketing

Nov 22 Weekend Destructainment: The real Bike Hero

Jul 16 E3 08: Guitar Hero IV will be compatible with Rock Band instruments for the 360

Jun 12 Surprise! Guitar Hero: On Tour bundle officially announced

Jun 12 Special Edition Guitar Hero DS Lite

Nov 20 Bike Hero: When bicycling and Guitar Hero come together

Jun 2 Hands-on impressions: Guitar Hero: Aerosmith

Oct 24 Brett Ratner, celebrities get 'risky' in Guitar Hero World Tour television spots

Jun 20 Guitar Hero: World Tour contains DNA of Activision's scrapped Drum Hero/Villain

Dec 10 Sam's Club drops price of Guitar Hero World Tour just in time for Christmas

Sep 12 Full Guitar Hero World Tour set list revealed

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Nov 21 Ever think about actually MAKING the Games you play? [Advertisement]

If so, graduate to a future in Game Art & Design with The Art Institute of Pittsburgh – Online Division. Our unique program is your first step toward becoming an artist and designer in the multi-billion...

Nov 21 Eidos Trying To Fix Tomb Raider: Underworld Metacritic Scores [Tomb Raider: Underworld]

Eidos UK's PR firm has confirmed that British sites planning on posting Tomb Raider: Underworld reviews with less than an 8.0 score are being asked to hold off posting them until Monday. The news originally...

Nov 21 Wii Games Hit The Bargain Bin Faster Than PS3, 360 Ones [Wii]

The researchers at Electronic Entertainment Design and...Research have been looking at console game sales patterns. Looking at how long it takes a game to enter "price protection", which is a term used...

Nov 21 Round-Up: Gamasutra Network Jobs, Week Of Nov. 21st

In this round-up, we highlight some of the notable jobs posted in sister site Gamasutra's industry-leading game jobs section, including positions from RealNetworks, TimeGate Studios, Factor 5, and more...

Nov 21 Interview: Grundislav, Erin Robinson and Dave Gilbert

Host Anthony Carboni reveals your pick for free indie game of the week, and politely asks his dinner guests to talk a little about their upcoming projects. (YouTube video)
Power Up: Adventure Games Roundtable...

Nov 20 Terminator Salvation Promises To Be A Good Movie Tie-In [Game Announce]

It's time for another stab at a Terminator video game, this time based on the upcoming film Terminator Salvation, due out in theaters next May. Developed by GRIN studios, Salvation will be an intense...

Nov 20 Judge Bans Teens From Video Games For Cat Killing [Crime]

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The judge later said that the video...

Nov 19 Ever think about actually MAKING the Games you play? [Advertisement]

Nov 19 iPhone's Puzzle Quest Hits December For $10 [Iphone]

It looks like Puzzle Quest: Challenge of the Warlords will be hitting the App Store next month for $9.95.
TransGaming tells us that the game is working its way through the approval process as we speak...